Seasonal Dreamscapes Campaign — TH/IS/KEENAN

Seasonal Dreamscapes Campaign

Following the success of our 2022 colour launch, we commissioned 4 new shades, strategically deviating from the 'colour vernacular' approach. Seasonal Dreamscapes, which connected our colours to the narratives and human experiences of Summer, Autumn, Winter, and Spring.

Through the ‘Seasonal Dreamscapes’ story, you’ll explore colour and seasonality through enhanced associations across sight, sound and smell. Each new colour lets you explore the kaleidoscope of emotions and sensations that come with each season.

Each season awakens unique sensations – evocative smells, breathtaking sights, distinct sounds, and a tapestry of colours.
By exploring these seasonal landscapes, we meticulously curate hues that perfectly capture the essence of each time of year.

To fully immerse our audience in the "Seasonal Dreamscapes" campaign, we orchestrated a multi-sensory experience that captured the very essence of human perception. The visual poetry of the seasons was complemented by bespoke soundtracks, each meticulously crafted to resonate with the distinct emotions of spring, summer, autumn, and winter.

Extending beyond sight and sound, we created a tangible connection through a client mailer featuring a signature 'Seasonal Dreamscape' diffuser, alongside four uniquely cut colour shapes in our new hues and four sample chips. This holistic approach aimed to forge a deeply memorable feeling, seamlessly weaving back to the power of our colours and their profound influence on our daily lives.

Summer Radiance
(The Golden Hour)

Themes of warmth, energy, abundance, long days, and the bold, radiant colours that define summer.

Our social media campaign unfolded through four captivating video pieces, each a descent into a dreamlike visual trance showcasing the evocative power of colour.

We aimed to ignite a sense of whimsical dreaming, allowing the videos to transcend reality and explore the mind-bending potential of hue. This imaginative journey reveals how colour enables us to conceive impossible forms and construct realities unbound by the physical world.

Autumnal Echoes
(The Harvest)

Themes of transition, harvest, warmth, comfort, and the rich, earthy colours that characterise autumn.

Winter Serenity
(The Stillness)

Themes of stillness, reflection, purity, quiet beauty, and the cool, calming colours that define winter.

Spring Awakening
(The Bloom)

Themes of new beginnings, delicate beauty, the gentle return of life, and the soft, optimistic hues that embody this season.

An ode to the essence of the seasons, embodied in captivating new felt colours.

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