Colour Vernacular Campaign
Step beyond the swatch and immerse yourself in Acoufelt's "colour vernacular" – a groundbreaking campaign designed to ignite a profound dialogue about the colours that shape our world. For our latest product offering, we didn't just introduce nine new hues; we unveiled nine individual stories, meticulously woven into three captivating chapters.
Imagine colours whispering through the familiar textures of everyday objects, resonating with your senses, and echoing the inspiring landscapes around us.
This campaign is an invitation to explore the inherent emotions we instinctively associate with colour, revealing the subtle yet powerful sensory narratives woven into the fabric of current trends and their undeniable impact on our daily lives.
We envisioned an immersive experience where colour reigns supreme, brought to life through evocative imagery that binds each story. Our backbone was a series of emotion-stirring videos, the heart of a vibrant social media campaign that sparked conversation and excitement through engaging EDM competitions.
From rich multimedia and captivating animations to three narrative-driven websites, "colour vernacular" forged a new and trendsetting path for product launches. Underpinned by cutting-edge trend analysis and creative forecasting, the campaign's success was recognized as a finalist in the prestigious 2023 AMI Marketing Excellence Awards.
